1936 linen post card.
"The Boardwalk, Daytona Beach, Florida" 12Z
(Postally used - Post Marked: NOV 18 1936.)
("Made in U.S.A. by E.C. Kropp Co., Milwaukee, Wis.)

'Atlantic City has a rival! This concrete and steel boardwalk at Daytona Beach draws thousands of visitors summer and winter to this city. It is more than one-third mile long, fifty feet wide, and overlooks the Atlantic Ocean.'

Photo by Grenell

NOTE: this is an interesting post card because it shows the boardwalk area the year prior to the development and construction of Ocean Front Park, the Bandshell and Clock Tower.

1938 Real Black and White Photograph post card.
"Clock Tower and Boardwalk,
Daytona Beach, Fla."
2-F-26
(Postally unused.)
(A PHOTOGRAPH CARD BY W.M. CLINE CO - CHATTANOOGA, TENN)
 

NOTE: this could quite possibly be the first, or one of the first, post cards ever made of the clock tower.

1939 linen post card.
"Bathing Beach and  Boardwalk,
Daytona Beach, Florida"
(Postally used - Post Marked JAN 20, 1939.)
("TICHNOR QUALITY VIEWS" MADE ONLY BY TICHNOR BROTHERS, INC. BOSTON, MASS)

'Beautiful Daytona Beach is one of the most famous beaches in the World. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hour finds the beaches thronged with those enjoying the sun and surf.'

63641

1939 Real Black and White Photograph post card.
"Looking North Along Daytona Beach, FLA."
2583
(Postally unused.)
Santway Photo-Craft Company, Watertown, N.Y.

Photo-Gloss

1940 Real Black and White Photograph post card.
"The Clock Tower, Daytona Beach, Fla."
B-154
(Postally unused.)
(All Rights Reserved --The L.L. Cook Co., Milwaukee)

NOTE: Includes handwriting on the back dated Dec. 23, 1940.

1940s linen post card.
"Clock Tower on the Boardwalk,
Daytona Beach, Fla."
(Postally unused.)
(D-213 - Walker News Co., Daytona Beach, FLA.)

1940s linen post card.
"Clock Tower and Band Shell on the Boardwalk,
Daytona Beach, Florida" 32
(Postally unused.)
("TICHNOR QUALITY VIEWS" MADE ONLY BY TICHNOR BROTHERS, INC. BOSTON, MASS)

'For the benefit of visitors the new boardwalk stretches for nearly a mile along the ocean front. The beautiful Clock Tower and band shell are attractive adjuncts.'

1940s linen post card.
"The Clock Tower at Night, Daytona Beach, Fla."
(Postally unused.)
(GENUINE CURTEICH CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

'This beautiful structure built of native coquina rock towering the Atlantic Ocean, Boardwalk and Beach, may be seen for several miles at sea and along the thirty mile beach drive.'

D-214 WALKER NEWS CO., DAYTONA BEACH, FLA.

1940s natural color post card.
"Clock Tower,
Daytona Beach, Florida"
(Postally unused.)
--PUBLISHED BY DAYTONA BEACH NEWS SERVICE, DAYTONA BEACH, FLORIDA--
NATURAL COLOR POST CARD MADE IN U.S.A. BY E.C. KROPP CO., MILWAUKEE, WIS.--(CEL)

'Here you can enjoy summer recreations in winter, south winds blowing warmth from the Gulf or the Atlantic, surf bathing being as delightful in January as in June.'

1940s linen post card.
"DB-35 CLOCK TOWER, DAYTONA BEACH, FLORIDA."
(Postally unused.)
PUBLISHED BY HARTMAN LITHO SALES CO., BOX 697, LARGO, FLORIDA

Photo by Gibson's Photo Studio
E-8428

1940s linen post card.
"Overlooking Beautiful Oceanfront Park and Promenade, Daytona Beach, Fla."
(Postally unused.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)
 

'The Oceanfront Park with the world's largest outdoor bandstand and the 1/2 mile long concrete boardwalk, combine an imposing picture along the famous beach which is 23 miles long.'
D-46-MURRELL POST CARD CO., DAYTONA BEACH, FLA.

1940s linen post card.
"Beach View from Oceanfront Park, Daytona Beach, Fla."
(Postally used - Post Marked: DEC 30 1948.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

D-36-DAYTONA BEACH NEWS SERVICE, INC. DAYTONA BEACH, FLA.

1940s linen post card.
"Clock Tower, Daytona Beach, Florida."  39
(Postally unused.)
("TICHNOR QUALITY VIEWS" MADE ONLY BY TICHNOR BROTHERS, INC. BOSTON, MASS)

'For the benefit of visitors the new boardwalk stretches for nearly a mile along the ocean front. The beautiful Clock Tower and Band Shell are attractive adjuncts.'

PUB. BY ELI WITT CO., DAYTONA BEACH, FLORIDA

1940s linen post card.
"Overlooking Beautiful Oceanfront Park and Boardwalk, Daytona Beach, Fla."
(Postally unused.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)
 

'The Oceanfront Park with the world's largest outdoor bandstand and the 1/2 mile long concrete boardwalk, combine an imposing picture along the famous beach which is 23 miles long and 500 feet wide at low tide.'
D-6-DAYTONA BEACH NEWS SERVICE, INC. DAYTONA BEACH, FLA.

1940s linen post card.
"Oceanfront Park, Daytona Beach, Florida"
K5998

(Postally unused - but handwritten address.)
A "Colourpicture" Publication, Boston 15, Mass., U.S.A.)

Pub. by Southern Card & Novelty Co., Holly Hill, Fla.

1940s linen post card.
"Famous Daytona Beach, Florida, Looking South From The Bandshell"
DB-7

(Postally unused.)
Published by hartman Litho Sales Co., Box 697, Largo, Florida

"Photo By Grenell"

1940s linen post card.
"Broadwalk and Beach Amusement Center, Daytona Beach, Fla."
55

(Postally unused.)

"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bors., Inc., Boston, Mass

'Beautiful Daytona Beach is one of the most famous beaches in the world. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hour finds the beaches thronged with those enjoying the sun and surf.'

Pub. by Eli Witt Co., Daytona Beach, Florida

1940s linen post card.
"Broadwalk and Beach Amusement Center, Daytona Beach, Fla."

(Postally unused.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

'Daytona's Beach provides some of the safest and best bathing facilities on the Atlantic Coast, reaching from Ormond Beach to the inlet directly at sea level, 500 feet wide and over 23 miles long.'

D-20--Murrell Post Card Co., Daytona Beach, Fla.

"Photo By Grenell"

1940s linen post card.
"Broad Walk, Daytona Beach, Florida"
17266

(Postally unused.)
A "Colourpicture" Publication, Boston 15, Mass., U.S.A.

'The Ferris Wheel, Clock Tower and Bandshell are all in plain view.'

Pub. by Southern Card & Novelty Co., Daytona Beach, Fla.

1940s linen post card.
"Bathing Beach and Boardwalk, Daytona Beach, Florida."
44

(Postally unused.)

"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bors., Inc., Boston, Mass.

'Beautiful Daytona Beach is one of the most famous beaches in the world. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hour finds the beaches thronged with those enjoying the sun and surf.'

Pub. by Southern Card & Novelty Co., Inc., Holly Hill, Florida

1940s linen post card.
"Ocean Front Boardwalk and Bandshell, Daytona Beach, Fla."

(Postally unused.)
"C.T. Art-Colortone" Reg. U.S. Pat. Off. Made Only by Curt Teich & Co., Inc. Chicago

'Boardwalk and Bandshell - the World's largest open air theatre of its kind, where more than 7,000 persons can be seated.'

D-208 Walden News Co., Daytona Beach, Fla

Photo by R.H. Le Sesne

8A-H1229

1940s linen post card.
"Ocean View Ocean Front, Daytona Beach, Florida"
54

(Postally unused.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bors., Inc., Boston, Mass.

'This is a particularly fine view of the Beach, the Bandshell, the Clock Tower and a portion of the beautiful Ocean Front boardwalk at Daytona Beach, Florida.'

Pub. by Eli Witt Co.,Daytona Beach, Florida

68712

[Post card copy #1]

1940s linen post card.
"Ocean View Ocean Front, Daytona Beach, Florida"
54

(Postally unused.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bors., Inc., Boston, Mass.

'This is a particularly fine view of the Beach, the Bandshell, the Clock Tower and a portion of the beautiful Ocean Front boardwalk at Daytona Beach, Florida.'

Pub. by Eli Witt Co.,Daytona Beach, Florida

68712

[Post card copy #2]

1940s linen post card.
"Moon over Daytona Beach, Fla."

(Postally unused.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

'WORLD'S WIDEST BEACH DAYTONA BEACH, FLORIDA -- The ocean packed sand of Daytona Beach provides resort recreation for thousands of vacationists and thrills for participants in the annual motorcycle and auto races. The beach, 500 yards from surf to board walk, is the world's widest resort strand.'

D-47--Murrell Post Card Co., Daytona Beach, Fla.

"Photo By: Florida News and Photo Service"

1940s linen post card.
"Daytona Beach from the Air, Daytona Beach, Florida."
18

(Postally unused.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass.

'The ride packed sand at Daytona Beach constitutes the most unique drive in the world. Reaching from Ormond Beach to the inlet directly at sea level, it is 500 ft. wide and over 33 miles in length. Tourists by the thousands visit Daytona Beach for a breathtaking spin down this greatest of speedways. The International Speed Trials are conducted during the Winter seasons.'

Pub. by Eli Witt Co., Daytona Beach, Florida

63630

1940s linen post card.
"The World Famous Beach from Ocean Pier, Daytona Beach, Fla."

(Postally unused.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

'The Ocean Pier at Daytona Beach is 1,208 feet long and affords a favorite spot for fisherman. The building in connection is a popular dance casino. Here also is a glimpse of the beach of white quartz sand, 33 miles ling, and internationally famous speedway and one of the most picturesque drives in the world'

D-223-Walker News Co., Daytona Beach, Fla.

1940s linen post card.
"America's Finest Beach, Daytona Beach, Fla."

(Postally unused.)

"D-12 - Murrell Post Card Co., Daytona Beach, Fla".

'America's Finest Beach, Daytona Beach, Fla.'

Genuine Curitech-Chicago "C.T. Art-Colortone" Post Card (Reg. U.S. Pat. Off.)

1940s Kodachrome color post card (Rounded Corners.)
"Beach Scene,
Daytona Beach, Florida"
(Postally unused.)
"Dextone - Made Direct from Kodachrome and Ansco Color By Dexter Press, Pearl River, N.Y."

'BEACH SCENE, Daytona Beach, Florida. "World's Most Famous Beach" is 23 miles long and 500 feet wide at low tide. There is a half mile long Broadwalk with all the fun and concessions of a midway. The wide flat sand beach is a phenomenon of nature which permits all sorts of wheeled vehicles to cruise along at the edge of the surf. Famed racers have established speeds of up to 276 miles per hour on the beach."
Kodachrome by Helen O'Brien

Pub. by Kingston Camera Store, Daytona Beach, Fla.

261-D-1
54269
 

1940s linen post card.
"The Tower, Daytona Beach, Florida - Looking North from the Pier"

(Postally unused.)

Pub. by Whitman's Phototypes, Canton, Pa.

"THE TOWER
Ocean Front Modern Apartments and Hotel Rooms - Completely Equipped - Adjoining Board Walk and Band Shell on Highway A-1-A - 310 North Atlantic Ave. - Phone 9109 - 317 No. Ocean Ave., Daytona Beach, Fla.".

Hotel Rooms with bath. Double occupancy.
Daily, $ ____ Weekly, $ ____

Apartments completely furnished, 2 to 4 persons
Weekly, $ ____ Monthly, $ ____

11,456F

1940s natural color post card.
"The World's Most Famous Beach and Widest Beach, Daytona Beach, Fla. - 43"

(Postally Unused.)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
"Natural Color Card" Made in U.S.A by E. C. Kropp Co., Milwaukee, Wis. -FBY-

'The World's Most Famous and Widest Beach, twenty-three miles of smooth white beach where vacationists of all ages swim, play and relax in the sun.'

439

1940s natural color post card.
"Moonlit Drive on the Beach at , Daytona Beach, Florida"

(Postally Unused.)
K320-PUB. By Walker News Co., Daytona Beach, Fla.

"Natural Color Card" Made in U.S.A by E. C. Kropp Co., Milwaukee, Wis. -GKY-

'Visitors enjoy the thrills of a moonlight drive along the world's most famous beach all seasons of the year.'

16440

1940s linen post card.
"Ocean Front park with the Casino in the Backgound, Daytona Beach, Fla."

18579

(Postally Unused)

Colourpicture Publication, Boston 15, Mass., U.S.A.

'THIS SPACE FOR WRITING MESSAGES'

Southern Card and Novelty Co., Daytona Beach, Fla.

1940s linen post card.
"Pier Casino and Ocean Front, Daytona Beach, Florida."
10

(Postally unused.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass.

'Beautiful Daytona Beach is one of the most famous beaches in the world. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hour finds the beaches thronged with those enjoying the sun and surf.'

pub. by Eli Witt Co., Daytona Beach, Florida

69582

1940s linen post card.
"DB-6 America's Most Famous Bathing Beach Looking North from the Pier, Daytona Beach, Florida."
 

(Postally unused.)
"Distributed by Hartman Litho Sales Company, Largo, Florida"

"Photo by Grenell"

Made by Eastern Photo litho Company, Lowell, Massachusetts

E-7796

1940s linen post card.
"The World's Most Famous Beach, With Casino in Foreground, Daytona Beach, Fla. -- K31"
 

(Postally unused.)
"Published by Southern Card and Novelty Co., Holly Hill, Fla.
"Natural Color Post Card" Made in U.S.A. by  E. C. Kropp Co., Milwaukee, Wis. -EAY-"

'From every state in the Union visitors come to enjoy the broad clean warm sandy beach famous throughout the world. Daytona Beach on the Atlantic Ocean is a favorite vacation spot full of charm.'

14061

1943 linen post card.
"America's Finest Beach, Daytona Beach, Fla."
(Postally used - Post Marked: FEB 27, 1943.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

D-206-WALKER NEWS CO., DAYTONA BEACH, FLA PHOTO BY R. H. LE SESNE

.

1945 linen post card.
"View of Races from The Boardwalk, Daytona Beach, Florida."
70

(Postally used - MAR 6, 1945.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass.

'Automobile and Motorcycle Races are annual events on the natural speedway of Daytona Beach. Many national and world's records have been established on this 500 feet wide, 33 miles ling, tide packed pavement. Winter and summer visitors often test the speed of their cars on this straightaway.'

Pub. by Eli Witt Co., Daytona Beach, Florida

67803

1947 Kodachrome post card.
"Clock Tower and Ocean Front Park, Daytona Beach, Fla. - K-48-D 2"
Kodachrome by C. H. Ruth
(Postally used - Post Marked: NOV 28, 1947.)
Colorcraft - Made by The Dexter Press, Pearl River, NY.)
 

Southern Card and Novelty Co., Daytona Beach, Fla.

34339

1947 Real Black and White Photograph post card.
"The Clock Tower on the Broadwalk -  Daytona Beach, Fla."
2-F-19
(Postally used - Post Marked: SEP 1, 1947)
 

NOTE: Only printed with Post Card, Correspondence, and Address on the back side.

1947 linen post card.
"Daytona Beach from the Air, by Moonlight, Daytona Beach, Florida"
(Postally used - Post Marked: JAN 13, 1947.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass.

Pub. By Eli Witt Co., Daytona Beach, Fla.

"The tide packed sand at Daytona Beach constitutes the most unique drive in the world. Reaching from Ormond Beach to the inlet directly at sea level. It is 500 ft. wide and over 33 miles in length. Tourists by the thousands visit Daytona Beach for a breathtaking spin down the greatest of speedways. The International Speed Trials are conducted during the Winter seasons.'

63696

1948 linen post card.
"Tracks on the Sand" along Beach and Boardwalk, Daytona Beach, Fla."
(Postally used - Post Marked: JAN 9, 1948.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)

D-222-WALKER NEWS CO., DAYTONA BEACH, FLA

"The World's Most Famous Beach" has the distinction of being the only natural speedway where man has repeatedly broken speed record after speed record. Such drivers as Vanderbilt, Keech, Burman, Don, Oldfield, DePalma, Lockhart, Seagrave and Sir Malcolm Campbell, raced against time on this greatest of all speedways.'

1948 linen post card.
"The World Famous Daytona Beach, Florida"

(Postally used - Post Marked: JAN 31, 1948.)

Colourpicture Publication, Boston 15, Mass., U.S.A.

'THIS SPACE FOR WRITING MESSAGES'

Southern Card and Novelty Co., Daytona Beach, Fla

1948 linen post card.
"Clock Tower and Band Shell on Beautiful Daytona Beach, Florida"
DB-32

(Postally used - Post Marked: FEB 26, 1948.)

Published by Hartman Litho Sales Co., Box 697, Largo, Florida

'THIS SPACE FOR WRITING MESSAGES'

"Photo by Grenell"

1949 linen post card.
"Bathing Beach and Boardwalk, Daytona Beach, Florida."
44

(Postally used - NOV 24, 1949.)
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass.

'Beautiful Daytona Beach is one of the most famous beaches in the world. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hour finds the beaches thronged with those enjoying the sun and surf.'

Pub. by Eli Witt Co., Daytona Beach, Florida

66701

1949 natural color post card.
"The Boardwalk and the Beach, Daytona Beach, Fla. - 41"

(Postally used - Post Marked: APR 26, 1949.)
Published by Southern Card & Novelty Co., Daytona Beach, Fla.
"Natural Color Card" Made by E. C. Kropp Co., Milwaukee, Wis. -AIL-

'Daytona Beach offers America's most modern boardwalk and twenty-three miles of smooth white beach where everyone,  young and old alike, can swim, play and relax in the sun.'

436

1949 linen post card.
"Ocean Front park with the Casino in the Backgound, Daytona Beach, Fla."

(Postally used - Post Marked: APR 26, 1949.)

Colourpicture Publication, Boston 15, Mass., U.S.A.

'THIS SPACE FOR WRITING MESSAGES'

Southern Card and Novelty Co., Daytona Beach, Fla.

1949 linen post card.
"Oceanfront Promenade, Daytona Beach, Fla."
(Postally used - Post Marked: AUG 22, 1949.)
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG. U.S. PAT. OFF.)
 

'Summer or Winter, it is always a busy day at the Boardwalk with its many attractions, breeze swept by the Atlantic Ocean.'
D-35-MURRELL POST CARD CO., DAYTONA BEACH, FLA. PHOTO BY R.H. LE SESNE 

1950s natural color post card.
"Greetings from Daytona Beach Florida - The World's Most Famous Beach"
(Postally unused.)
Pub. by Dexter Photo Service, 169 Madison Ave., Daytona Beach, Fla.

'Daytona Beach, Fla...beautiful "World's Most Famous Beach" looking south from North Ocean Ave...showing beach, bandshell, and Ocean Pier.'

Pub. by Dexter Photo Service, 169 Madison Ave., Daytona Beach, Fla.

93451

Made by Dexter
West Haven, New York

1950s natural color post card.
"Looking South from Bandshell"
(Postally unused.)
Pub. by Dexter Photo Service, 169 Madison Ave., Daytona Beach, Fla.

'Looking South from Bandshell showing part of seating area, broadwalk, beach and Ocean Pier Casino, at the "World's Most Famous Beach" Daytona Beach, Florida.'

Pub. by Dexter Photo Service, 169 Madison Ave., Daytona Beach, Fla.

1437-B

Made by Dexter
West Haven, New York

1950s Ektachrome color post card.
"Oceanfront Park and Clock Tower,
Daytona Beach, Florida"
(Postally unused.)
Genuine Natural Color Made by DEXTER PRESS, Inc., West Nyack, N. Y.

'OCEANFRONT PARK, Daytona Beach, Florida. Along the Boardwalk showing the Clock Tower and Bandshell, the largest of its kind in the world, seating over 5,000 people at one time.'
Ektachrome by Fred Hamby
58795

Pub. by Dexter Photo Service, 169 Madison Ave., Daytona Beach, Fla.

1950s Plastichrome post card.
"Historic Sands,
Daytona Beach, Florida"
(Postally unused.)
Plastichrome by Colourpicture Publishers, Inc., Boston 15, Mass., U.S.A.

'Here on the historic sands many auto speed records have been set. "Drive along the Beach" with the Ocean by your side at teh "World's Most Famous Beach" - Daytona Beach, Florida'

Published by Daytona News., Inc., Daytona Beach, Fla.

1950s natural color post card.
"Night Scene at the Broadwalk in Daytona Beach, Florida"
(Postally unused.)
Pub. by Gleason Distributor Co.,
148 Laurie Drive, Ormond Beach, Fla. 32074

'Fun on the Broadwalk for the young of all ages. Night scene at Daytona Beach, Florida.

Courtesy of Daytona Beach Chamber of Commerce.

94040-B

Made by Dexter Press Inc.
West Haven, New York

1950s Curteichcolor color post card (Rounded Corners.)
"Clock Tower and Broadwalk,
Daytona Beach, Florida"
(Postally unused.)
"Curteichcolor" Reproduction From Kodachrome or Ektachrome Original.

'Clock Tower and Broadwalk on the Atlantic Ocean, Daytona Beach, Florida.'
"The World's Most Famous Beach"


DK.8 -- Murrell Post Card Co., Daytona Beach

1950s natural color post card.
"The Famous Clock Tower on the Boardwalk"
(Postally unused.)
Pub. by Southern Card & Novelty Co., Inc., Holly Hill, Fla.

'The famous Clock Tower on the Boardwalk on the World's Most Famous Beach. It is the meeting place for thousands of people at Daytona Beach, Florida.'

Color Photo by Si Odell

FNC-4029

30800

1950s natural color post card.
"Sand Sailing on the World's Most Famous Beach, Daytona Beach, Daytona Beach, Fla. - 39"
(Postally unused.)
--Published by Daytona Beach News Service, Daytona Beach, Florida--
Natural Color Post Card Made in the U.S.A. by E. C. Kropp Co., Milwaukee, Wis. - (JEY)

'Sand Sailing on the World's Most Famous Beach, which is 23 miles long and 500 feet wide at low tide.'

433N

1950s linen color post card.
"Greetings from Daytona Beach, Florida, The World's Most Famous Beach"
(Postally unused)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
Natural Color Post Card. Made in U.S.A. by E.C. Kropp Co., Milwaukee, Wis. -- GAY

KEY TO VIEWS ON OTHER SIDE:--
D-Clock Tower
A-Water Front Park
Y-Band Shell
T-Feeding the Gulls
O-Post Office
N-Fun on the Beach
A-Memorial Fountain

B-Sailing on the Atlantic
E-Pier Casino
A-Entrance to Beach
C-The Wonder Beach
H-Yacht Club

7049-11

1950s linen color post card.
"Greetings from Daytona Beach, FLA." 21
(Postally unused)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
"Tichnor Quality Views" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc., Boston, Mass."

Daytona Beach is often called the most famous beach in the world. It is rich n natural beauties. The streets are flanked by tropical palms and brilliant flowering shrubs, many of which bloom all year round.

1950s linen color post card.
"Greetings from Daytona Beach, FLA." 18575
(Postally unused)
Published by Southern Card & Novelty Co., Daytona Beach, Fla.
A "Colourpicture" Publication, Boston 15, MASS., U.S.A..

1950s natural color post card.
"Boardwalk and Amusement Center, Daytona Beach, Florida."
(Postally unused)
Boardwalk and Amusement Center, Daytona Beach, Florida.
Color Photography by Gene Aiken

A Natural Color Card by W.M. Cline Co., Chattanooga, Tenn.

Color-King
Natural Color Views

1950s Plastichrome color post card.
"Famous Clock Tower"
(Postally unused)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
"Plastichrome® by Colourpicture Publishers, Inc.,  Boston 15, Mass. U.S.A."

'On the Boardwalk in Ocean Front Park at Daytona Beach, Florida -- stands this famous Clock Tower. In the background is the Ocean Pier and the "World's Most Famous Beach'.

P10941

1950s Ektachrome post card.
"Clock Tower on the Atlantic Ocean"
(Postally unused.)
- "Curteichcolor" Reproduction from Kodachrome or Ektachrome Original -
DK.8 - Murrell Post Card Co., Daytona Beach

'CLOCK TOWER AND BROADWALK ON THE ATLANTIC OCEAN, DAYTONA BEACH, FLORIDA'
"The World's Most Famous Beach"

1950s Plastichrome color post card.
"Greetings from Daytona Beach, Florida"
(Postally unused)
Published by Daytona News Inc., Daytona Beach, Fla.
"Plastichrome® by Colourpicture Publishers, Inc.,  Boston 15, Mass. U.S.A."

P10944

1950s Plastichrome color post card.
"Famous Clock Towers and Open Air Bandshell"
(Postally unused)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
"Plastichrome® by Colourpicture Publishers, Inc.,  Boston 15, Mass. U.S.A."

'Daytona Beach, Florida'

'The World Famous Beach looking north from Ocean Pier. Beyond the blue Atlantic Ocean and magnificent beach is the Boardwalk and ocean front park with the famous Clock Towers and open air Bandshell. At the right is the Daytona Plaza Hotel'.

"The World's Most Famous Beach"

P15847

1952 linen color post card.
"Ocean Avenue Looking North from Main Street,
Daytona Beach, Fla."
(Postally used - Post Marked: FEB 23, 1952)
Genuine Curteich-Chicago "C.T. Art-Colortone"

D-39 -- Murrell Post Card Co., Daytona Beach, Fla.

1953 Ektachrome color post card.
"Oceanfront Park and Clock Tower,
Daytona Beach, Florida"
(Postally used - Post Marked: FEB 17, 1953.)
Dextone - Made Direct from Kodachrome and Ansco Color By Dexter Press, Pearl River, N.Y.

'OCEANFRONT PARK, Daytona Beach, Florida. Along the Boardwalk showing the Clock Tower and Bandshell, the largest of its kind in the world, seating over 5,000 people at one time.'
Ektachrome by Fred Hamby

Pub. by Kingston Camera Store, Daytona Beach, Fla.
261-D-20 58795

1954 linen color post card (ruffled edges).
"The Tower Hotel,
Daytona Beach, Florida"
(Postally unused )
Genuine Curteich-Chicago "C.T. Art-Colorit" Post Card (Reg. U.S. Pat. Off.)

'THE TOWER HOTEL, 317 N. Ocean Ave., THE TOWER MOTEL, 310 N. Atlantic Ave., On Highway A1A, Daytona Beach, FLA.
Owner Operated
Ocean Front Apartments, Hotel and Motel Rooms, 100% AIR-CONDITIONED, Adjoining Broadwalk and Band Shell, Reasonable Rates at all Times, Phone: 9109'
KEEP THIS CARD FOR FUTURE REFERENCE

1954 linen color post card.
"View of Ocean Front Park, The Boardwalk and Famous Beach Speedway, Daytona Beach, Florida -- K26"
(Postally used - Post Marked: SEP 13, 1954)
Published by Southern Card & Novelty Co., Holly Hill, Fla.
Natural Color Post Card. Made in U.S.A. by E.C. Kropp Co., Milw., Wis. -- ICY

'Daytona Beach offers America's most modern Boardwalk and Ocean Front Park. The World's Most Famous Beach is 23 miles of smooth white sand 500 feet wide. Many National and World's records have been established.'
16197

1955 linen post card.
"Oceanfront Park and Broadwalk, Daytona Beach, Fla."
(Postally used - Post Marked: MAR 29 1955.)
Genuine Curteich-Chicago "C.T. Art-Colortone" Post Card (Reg. U.S. Pat. Off.)

D.8 - Murrell Post Card Co., Daytona Beach, Fla.

1956 linen post card.
"The Magnificent Boardwalk, Daytona Beach, Florida."
(Postally used - Post Marked: JUL 30 1956.)
Genuine Curteich-Chicago "C.T. Art-Colortone" Post Card (Reg. U.S. Pat. Off.)

D.62 - Murrell Post Card Co., Daytona Beach, Fla.

1957 natural color post card.
"Famous Clock in the Clock Tower, Daytona Beach, Florida"
(Postally used - Post Marked: MAR 12, 1957.)
 

Genuine Natural Color Made By DEXTER PRESS, Inc., West Nyack, N.Y.

Published by Dexter Photo Service
169 Madison Ave., Daytona Beach, Fla.
54281

'Famous Clock in the Clock Tower, Daytona Beach, Florida, indicates that all time is
D A Y T O N A B E A C H time. The twelve letters appear instead of numerals on the clock's face.'

Kodachrome by Helen O'Brien

1957 natural color post card.
"Greetings From Daytona Beach Florida"
(Postally used - Post Marked: JUL 19, 1957.)
 

Natural Color Publishers, 605 Lincoln Rd., Miami Beach, Fla., Phone JE 8-7428

US Color Print, 605 Lincoln Rd., Miami Beach, Fla.

'Hard packed sands of the world's most famous Beach and the bustling downtown section of Daytona Beach, Florida
Color Photo by H.W. Hannau

1957 linen post card.
"General View Ocean Park and Boardwalk, Daytona Beach, Florida. 45 - with the Clock Tower in Center Stage"
(Postally used - Post Marked: OCT 2, 1957.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.
"Tichnor Quality Views" Reg. U.S. Pat. Off. made only by Tichnor Bros., Inc., Boston, Mass.

'Beautiful Daytona Beach is one of the most famous beaches in the world. It provides some of the safest and best bathing facilities on the Atlantic Coast, and the bathing hours finds the beaches thronged with those enjoying the sun and surf.'  

1958 linen post card.
"General View Ocean Park and Boardwalk, Daytona Beach, Florida with the Clock Tower and Bandshell"
(Postally used - Post Marked: FEB 1, 1958.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.

'View of the park and bandshell area of Daytona Beach, Florida.'

4915

1958 natural color post card.
"Enjoying the Sun in Daytona Beach, Florida"
(Postally used - Post Marked: NOV 30, 1958.)
Published by Southern Card and Novelty Company, Daytona Beach, Fla.

'Enjoying the sun at the beautiful white sand beach which offers the best of sun and surfbathing everyday in the year, Daytona Beach, Florida.'

S7587-2

1960 natural color post card.
"Daytona Beach's Famed Ocean Pier Casino - with the Clock Tower to the Right"
(Postally used - Post Marked: JUN 11, 1960.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.
 

'Daytona Beach's famed Ocean Pier Casino, showing parts of "World's Most Famous Beach," boardwalk, and Halifax River, with Seabreeze Bridge in background.
94303

Made by DEXTER, West Nyack, N. Y.

1960 natural color post card.
"The World's Most Famous Beach"
(Postally unused)
Pub. by Gleason Distributor Co., 148 Laurie Drive, Ormond Beach, Fla. 32074
 

'The World's Most Famous Beach, Daytona Beach, Fla. showing famed Broadwalk, Bandshell, Clock Tower, Fun Centers, and 125 ft. tall Observation Tower, where visitors can view the famed Beach for 15 miles in either direction.'

Made by DEXTER Press, Inc. West Nyack, N. Y.
99563-B

1960s natural color post card.
"Daytona, (Wide-Wide), Beach, Fla.
(Postally unused.)
Pub. by Southern Card and Novelty, Holly Hill, Fla. 32018

'Daytona Beach, Florida
The beach as seen in this photo is several hundred feet wide. It is like this for some 20 miles.'
Photography - M.H. Kenton

1960s natural color post card.
"The World Famous Daytona Beach, Fla.
(Postally unused.)
Southern Card and Novelty Company, Holly Hill, Fla.

'The Beautiful Beach of Daytona Beach, Florida
One of the finest Bathing Beaches on the East Coast of the United States.'
 

1960s natural color post card.
"Beach - Broadwalk and Promenade, Daytona Beach
(Postally unused.)
Curteichcolor® 3-D Color Reproduction (Reg. U.S.A. Pat. Off.)

'The Beautiful Beach of Daytona Beach, Florida
Gay crowds promenade along the colorful ocean beach at Daytona Beach, Florida.'

DK. 61 - Sam J. Rodes, Deland, FLA.

1960s natural color post card (ruffled edges).
"World's Most Famous Beach" Daytona Beach, Fla.
(Postally unused.)
Made by Dexter Press
West Nyack, New York

'Beautiful Daytona Beach and Oceanfront Park looking North.'

Photo by Pal Parker

Pub. by Rohlfs Distributing Co.,
56 Plaza Drive, Ormond Beach, Fla. 32074

1960s Plastichrome post card.
"Greetings from Daytona Beach, Florida"
(Postally unused.)
Plastichrome by Colourpicture Publishers, Inc., Boston, Mass. 02130

'The Daytona Beach Boardwalk, a third of a mile of fun and excitement, paralleling the magnificent beach and blue Atlantic Ocean. Bounded on the south by the Ocean Fishing Pier, the fifty feet wide variety of other amusements. At the north end is the mammoth open-air Bandshell.'

Daytona Beach Area Photo by Jack Cansler

Southern Card and Novelty Co., Daytona Beach, Florida

Plastichrome by Colourpicture
Boston, Mass 02130

1960s Plastichrome post card.
"Greetings from Daytona Beach, Florida"
(Postally unused, but written on and not addressed)
Plastichrome by Colourpicture Publishers, Inc., Boston, Mass. 02130

'The Daytona Beach Boardwalk, a third of a mile of fun and excitement, paralleling the magnificent beach and blue Atlantic Ocean. Bounded on the south by the Ocean Fishing Pier, the fifty feet wide variety of other amusements. At the north end is the mammoth open-air Bandshell.'

Daytona Beach Area Photo by Jack Cansler

Southern Card and Novelty Co., Daytona Beach, Florida

Plastichrome by Colourpicture
Boston, Mass 02130

1960s natural color post card.
"Amusement Center and Boardwalk"
(Postally unused.)
Natural Color Card - Pub. by Southern Card and Novelty, Holly Hill, Fla.
 

'Amusement center and Boardwalk showing the Clock Tower and Bandshell in the background, Daytona Beach, Florida'
S3049

Photographed in Natural Color by Gene Aiken

1960s natural color post card.
"Clock Tower,
and Lookout Tower, Daytona Beach, Florida"
(Postally unused.)
Natural Color Card - Pub. by Southern Card and Novelty, Daytona, Fla.

'Looking North to the Bandshell with the Clock Tower and Lookout Tower in the foreground.'
DAYTONA BEACH, FLORIDA

1960s natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally unused.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.

'The World Famous Beach, Boardwalk, and Ocean Front Park with the new Lookout Tower and clock. Daytona Beach, Florida

24029-2 

1960s natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally unused.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.

'Ocean Front Park, showing the Coquina Clock Tower, New Lookout Tower and Bandshell. On the Balcony to the left, one can relax and enjoy the cool breeze overlooking the World Famous Daytona Beach, Florida

24029-2

1960s Plastichrome color post card.
"New Lookout Tower, Daytona Beach, Florida"
(Postally unused.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.
Plastichrome by Colourpicture Publishers, Inc., Boston 30, Mass., U.S.A.

'New Lookout Tower and clock at world famous Daytona Beach, Florida

P59590

1960s natural color post card.
"Sunrise and Sunset - Daytona Beach, Florida"
(Postally unused)
Southern Card & Novelty - Daytona Beach, Florida.

'Daytona Beach, Florida
Sunrise for the early birds, sunset for the rest of us. Something for everyone.'

141335 

1960s Lusterchrome post card.
"World Famous" Daytona Beach
(Postally unused)
Published by Daytona Post Card Co., Daytona Beach, Florida.

'World's Most Famous Beach
Daytona Beach, Florida
Florida's most delightful Vacation Resort.'

"Lusterchrome" Reg. U.S. Pat. Off. Make Only by Tichnor Bros., Inc., Boston 15, Mass.

141335 

1960s Plastichrome color post card.
"Ocean Front Park looking Toward Band Shell - Daytona Beach, Florida"
(Postally Unused)
Pub. by Southern Card & Novelty Co., Holly Hill, Fla.

'Ocean Front Park Looking Toward Band Shell, Daytona Beach, Florida.'

Plastichrome by Colourpicture Publishers, Inc. Boston 30, Mass. U.S.A.
P1863 

1960s natural color post card.
"Clock Tower & Boardwalk - With Pier Casino in Background,
Daytona Beach, Florida"
(Postally Unused)
Published by Southern Card & Novelty, Holly Hill, Fla.

'Clock Tower & Boardwalk With Pier Casino in Background, Daytona Beach, Florida.'
 

Photo by George D. Freeman

S-45674

1960s Mirro-Krome post card.
"Greetings from Daytona Beach"
(Postally unused.)
Published by John B. Reeves, Box 2193, Daytona Beach, Fla.
Phone 677-0696
Area Code 904

''Unique and Beautiful Clock Tower Located on the Boardwalk Daytona Beach'

Mirro-Krome ® Card By H. S. Crocker Co., Inc., Winterhaven, Florida

1960s natural color post card.
"Daytona Beach, Fla. with the Clock and Sightseeing Towers"
(Postally unused.)
Distributed by Daytona Postcard Co., Daytona Beach, Florida.

''DAYTONA BEACH, FLORIDA
This is the Boardwalk with the two towers and bandshell in the background. The gulls regularly come to spend the winter. Many people delight in watching them catch bread crumbs on the fly'

Photo by Burce Miley

Plastichrome - Colourpicture -
Boston, Mass. 02130

1960s natural color post card.
"Daytona Beach, Florida"
(Postally Unused)
Southern Card & Novelty, 1116-1120 Riverside Drive., Holly Hill, Florida.

'Daytona Beach, Florida - This is the most popular play beach along the Atlantic Coast. More than 100,000 visitors enjoy surf bathing, beach parties, picnics and games on this beach during the Winter and Summer seasons.'
 

82322

1960s Natural Color post card.
"Daytona Beach, Fla.
20 Miles of Sand, Sun & Fun"
(Postally unused)
"Southern Card & Novelty - Daytona Beach, Fla.

'Daytona Beach, Florida. This view is looking south and shows only a small portion of the twenty mile beach.'

116133
 

1960s Natural Color post card.
"Daytona Beach, Fla"
(Postally unused)
"Southern Card & Novelty - Daytona Beach, Fla.

'Daytona Beach, Fla. From the bottom of picture to horizon is approximately 6 miles. There is another 20 miles, (10 north - 10 south), that looks the same. The beach can be enjoyed by all ages. The gentle slope makes it very safe.'

136454

1960s Lusterchrome post card.
"Night Time Fun - Daytona Beach, Fla"
(Postally unused)
"Lusterchrome" Reg. U.S. Pat. Off. Made Only by Tichnor Bros., Inc. Boston, Mass.

'Daytona Beach, Fla. The Broadwalk has been a fun and games spot for millions for over 40 years.'
Daytona Post Card Co., Daytona Beach, Florida
 

1961 natural color post card.
"The Majestic Clock Tower,
Daytona Beach, Florida"
(Postally used - Post Marked: MAR 4, 1961.)
Natural Color Card - Pub. by Southern Card and Novelty Co., Holly Hill, Florida.

'The majestic Clock Tower with the letters DAYTONA BEACH for numerals in Ocean Front Park, skirting the world renowned beach where famous drivers have established world records, Daytona Beach, Florida.'
Photographed in Natural Color by Gene Aiken
S3027-3 

1961 natural color post card.
"Meet me at the Daytona Beach, Clock Tower!"
(Postally used - Post Marked: JUN 18, 1961.)
Plastichrome by Colourpicture Publishers Inc.,Boston 15, Mass. U.S.A.
Pub. by The American News Co., 330-11th St., Holly Hill, Fla

'Meet me at the Daytona Beach Clock Tower! That's a familiar expression among visitors to this enchanting recreationland. Located on the popular Boardwalk in Oceanfront Park, the Clock's hands point, not to numerals, but to letters spelling
D-A-Y-T-O-N-A-B-E-A-C-H. In the background, the popular Bandshell built of native coquina rock, home of night concerts, beauty shows, Sunday services.'
Daytona Beach Area Photo by Jack Cansler 

P12336

1963 color photo post card.
"The Beautiful Beach of Daytona Beach, Florida with the Clock Tower"
(Postally used - Post Marked: JUN 28, 1963.)
Southern Card and Novelty Co., Holly Hill, Fla.

'The BEAUTIFUL BEACH OF DAYTONA BEACH, Florida.'
Color Photo by H.W Hannau
FNC - 4815
2781 

1964 color photo post card.
"Driving on the Hard-Packed Sand"
(Postally used - Post Marked: MAR 10, 1964.)
Pub. by Southern Card and Novelty Co. Inc., Holly Hill, Fla.

'Driving on the hard-packed sand at the World Famous Daytona Beach, Florida.'

PNS - 3604
17126 

1966 natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally used - Post Marked: AUG 24, 1966.)
Natural Color Card - Pub. by Southern Card and Novelty, Holly Hill, Fla.

Plastichrome by Colourpicture Publishers, Inc., Boston 30, Mass., U.S.A.

'The Daytona Beach Boardwalk, a third of a mile of fun and excitement, paralleling the magnificent beach and the blue Atlantic Ocean. Bounded on the south by the Ocean Fishing Pier, the fifty feet wide variety of other amusements. At the north end is the mammoth open-air Bandshell.'

Daytona Beach Area Photo by Jack Cansler

P61199

1966 natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally used - Post Marked: AUG 24, 1966.)
Natural Color Card - Pub. by Southern Card and Novelty, Holly Hill, Fla.

'THE WORLD FAMOUS DAYTONA BEACH, Daytona Beach, Florida
The Beautiful Sandy Beach where you can drive your car on the hard packed surface for more than twenty miles along the Ocean./Start of the 500 mile stock car race at the finest track in the World. The new Daytona International Speedway. Located at the speed capital of the World'

S-5723912-4

1967 natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally used - Post Marked: NOV 3, 1967.)
Natural Color Card - Pub. by Southern Card and Novelty, Daytona Beach, Fla.

'THE WORLD FAMOUS DAYTONA BEACH
The Beautiful Sandy Beach of this Famous Florida Resort Where You Can Drive With Your Car Over The Strong Sandy Surface.'

S-48589-9

1967 natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally used - Post Marked: APR 25 1967.)
Pub. by Southern Card and Novelty, Holly Hill, Fla.

'The new Lookout Tower at the world famous Daytona Beach, Florida.'

S-49534-5

1968 natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally used - Post Marked: MAR 19 1968.)

Natural Color Card - Pub. by Southern Card and Novelty, Daytona, Fla.

'Looking North on the world famous Daytona Beach showing the new Lookout Tower.'

S-49535-7

1970s natural color post card.
"Greetings from Daytona Beach, Florida"
(Postally unused)
Rohifs Distributing Co. 38 Sunny Beach Dr., Ormond Beach, Fla. 32074

'Daytona Beach, Florida - View looking south from the sightseeing tower located on the Broadwalk, showing vacationers enjoying themselves at the World's Most Famous Beach.'

1970 natural color post card.
"The World's Most Famous Beach"
(Postally used - Post Marked: AUG 28, 1970.)
Pub. by Gleason Distributor Co., 148 Laurie Drive, Ormond Beach, Fla. 32074

'DAYTONA BEACH, FLA., showing famed Boardwalk, Band Shell, Clock Tower and 125 ft. Observation Tower, where visitors can view the famous beach for 15 miles in either direction.'

Photo by Mike Dexter
Made by Dexter Press, Inc., West Nyack, New York

38272-C

1972 natural color post card.
"Looking From the South City Limits North"
(Postally used - Post Marked: JAN 6, 1972.)
Southern Card & Novelty, Daytona Beach, Fla.

'DAYTONA BEACH, FLORIDA
Looking from the south city limits North.'

111647

1974 natural color post card.
"The World's Most Famous Beach"
(Postally used - Post Marked: MAR 23, 1974.)
Pub. by Rohlfs Co., 56 Plaza Drive, Ormond Beach, Fla. 32074

"The World's Most Famous Beach" Daytona Beach, Florida...showing famed boardwalk, band-shell, clock tower, fun centers, an the NEW 125 ft. OBSERVATION TOWER, DAYTONA BEACH, FLA., showing famed Boardwalk, Band Shell, Clock Tower and 125 ft. Observation Tower, where visitors can view the famed beach for 15 miles in either direction.'

Made by Dexter Press, Inc., West Nyack, New York

1977 natural color post card.
"Greetings From Daytona Beach, Florida"
(Postally used - Post Marked: FEB 15, 1977.)
Pub. by Southern Card & Novelty, Daytona Beach, Fla. 32018

'Beautiful Ocean Front at the World Famous DAYTONA BEACH, FLORIDA'

24029-3

1977 natural color post card (ruffled edges).
"Clock Tower - Daytona Beach, Florida"
Photo Bob Braun
(Postally unused.)
Made by Dexter Press, Inc., West Nyack, New York

'DAYTONA BEACH, FLORIDA
View showing Clock Tower in Oceanfront Park at the World's Most Beautiful Beach.'
DT-38976-D
Pub. by Rohlfs Distributing co.
38 Sunny Beach Drive, Ormond Beach, Fla. 32074

© 1977 Dexter Press
 

1990s color photo post card.
"Daytona Beach, Florida"
(Postally unused.)
Gulf Stream Card & Dist. Co. Inc., Miami, Florida 33166 Tel. 1-800-642-1601

'Miles of white sandy beaches with blue surf and plenty of sun shine -- what a place!'

Photo: James Blank

2US FL 1390
John Hinde Curiteich Inc. ©
Printed in Ireland   

1990s color photo post card.
"Daytona Beach, Florida with the Clock Tower and Bandshell Dwarfed by the Hotels and Condos"
(Postally unused.)
Southern Card and Novelty Co., Ormond Beach, FL (386) 673-6745

'Just another perfect day on the warm Atlantic Ocean, here in Daytona Beach.'

Photo by Dan McKinley

SCN-2408   

2007 color photo post card.
"Daytona Beach, Florida with the Clock Tower in the center"
(Postally unused.)
Southern Card and Novelty Co., Ormond Beach, FL (386) 673-6745

'Hi from Daytona Beach, Florida.'
[This modern-day view demonstrates the central location of the Clock Tower in the city of Daytona Beach, FL.]
Photo by John Nyberg
SCN-2287       

2007 color photo post card.
"Coquina Clock Tower in Historic Oceanfront Park
NAWCC Chapter 154 - Daytona Beach, Florida"
(Postally unused.)
CUSTOM POST CARD MADE FOR NAWCC CHAPTER 154 DAYTONA BEACH, FLORIDA

'The Coquina Clock Tower was built during 1936-38 by the Work Progress Administration. Currently, and for the past several decades, Chapter 154 of the NAWCC is proud to be actively involved in servicing and restoring the clock works for this historic landmark. (Photo by Randy Jaye 06/2007) Visit us at: www.nawcc154-daytonabeach.com

Note: This was the "Prototype" for the custom post cards that were made for Chapter 154 of the NAWCC. 

[Circa 1952]

 8" x 10" original black and white photograph
"The Broadwalk and Oceanfront Park with the Clock Tower and Bandshell"
 

"This photograph shows very good detail of a nice day at Daytona Beach back in 1952."

A label on the back is from: 'Paul's Photos, 3702 N. Lakewood Ave., CE 6-9500, Chicago 13, Illinois. VACATION TIME IS CALLING SOUTH....This fine view at Daytona Beach, Florida, gives a good conception of the ocean front features.'

Source: Private Collection of NAWCC - Chapter 154 Member: Randy Jaye

[Circa 1953]

 4" x 4" original black and white photograph

Source: State Library and Archives of Florida - Florida Department of State (Bob Denny)

"Close up view of one of the four Clock Tower Clock Dials."
 

"West facing east with the Atlantic Ocean in view."

"South facing north"

Photograph taken with a 'Fish Eye Lens.'

"The central base of the Clock tower with a fountain in view."

"South facing north."

"North facing south - horizontal view."

"West facing east with the Atlantic Ocean in view."

"Southeast facing northwest view."

"East facing west at night."
 

"North facing south at night."

"North-East facing south-west aty night"

"South facing north through palm trees at night."

"West facing east - top view at night."

"West facing east at night."

"North facing south - fountain view at night."

"East facing West at night."

"North facing south view at night (lighted amusement ride in the distance)"

"North-East facing south-west at night (Hilton Hotel sign in the background)"

"West facing east (lighted fountain at the bottom of the clock tower)"

"East facing West at night (Hilton Hotel room lights in the background)"

Inside view of the motor and one dial
(Note: the dials are actually transparent.)

Close up view of the top of the motor

View of the motor looking up to the top of the inner section of the tower 

Full close up view of the motor